What is SMO (Social Media Optimization)?

          SMO, Social Media Optimization is the method of increasing the alertness of a product, brand or event via a number of social media outlets and communities to create viral hype. Social media optimization(SMO) includes using RSS feeds, social news and bookmarking sites, as well as social media sites and blogging sites. 

          SMO differs from SEO in that the underlying ambition of SMO is to create business consciousness from channels other than search engines. SMO seeks to generate company achievement by stimulating a social drone about your website through a variety of social media tools, services and platforms.

Types of Social Media Optimization(SMO)

a. Social Bookmarking: -

Social bookmarking is a process by which users establish, accumulate, systematize, distribute and manage bookmarks of Website devoid of being tied to a particular contraption. Users store lists of individually interesting Internet resources and frequently make these lists visibly accessible. Delicious is the best-known social bookmark site.

Benefits of Social Bookmarking for Business

This new trend on cyberspace comes with a lot of benefits that you may not want to miss out on. Three are worthy of being mentioned here as they concern Internet marketers, irrespective of their areas of endeavor or business niches.

Key Benefits Of Bookmarking On Internet

•   Helps To Increase Traffic
•   Quick Indexing
•   Traffic Generation
•    Personal Branding
•    Quality Backlinks
•    Improves Hunting Locomotive Rankings
•    Improves Visibility

b. Social Networking

           Social networking is the act of socializing in an online community. Social networking on the internet has grown to such an extent in the last few years that it is almost impossible to find people who are not using this way of being in touch with people from all over the world. A typical social network such as Google+, Facebook, LinkedIn, MySpace or Bebo allows you to create a profile, add friends, communicate with other members and add your own media.

Benefitsof Social Networking for Business

         With social networking you have the personal attention of the customers and are even able to have a two way communication with them. Again the costs are so minimal that for any one starting a new business and with limited money to spend, this is the ideal way of placing his business or product in front of his customers. Here are some of the main benefits you can see upfront:

• Builds that togetherness
• Lower cost/free advertising
• Your online reputation
• Boost and advertise a new business
• Stay in contact with customers
• Find employees or business partners
• Send instant updates